About us

Meet Digscount Media Inc.

Digscount Media Inc.’s main engine will be Digscount.com, a powerful platform for gamers to convert their valuable video game points into crypto coin (Digscoin).

Users can buy deals in the marketplace w/ Digscoin or hold for the future. At the same time our Game Division develops, acquires, and partners w/ “point-based” games.

Company news

NEW! We’re building in public now.

+ Digscount.com is now gamified with free daily Digscoin airdrops until launch day!

Follow and build with us if you’re diggin’ what we’re doing.

How the Digscoin free airdrop wait list works.
Build with us:

How it’ll work

The 4-way backrub between Digscount, Video Games (point-based), Merchants, and Users.
This shows Digscount will partner with our own studio point-based games too.

Team

Team of 6 shareholding partners from Vancouver, BC. Serial entrepreneurs. Founder-market fit. Experience in technology, business, sales, finance, digital marketing, art, product design and development, and more. 100+ years video game industry experience to boot!

HIRING! Crypto Advisor, Full-stack & Game Programmers all to come on as Shareholders.

Invest in us

Asking min $50K to launch winning Gnarly Kart Kickstarter and Digscoin crypto crowdfunding campaigns. With 500K we can design and build Digscoin, Discounter, Marketplace & Gnarly Kart, secure IP. With 3.5M you can help us find product market fit fast w/ all products including but not limited to: Digscoin, Digscount.com & Gnarly Kart; protect all of our IP; team salaries; rent a small office; expand our business operations, etc.

Let’s do this unicorn.

604-837-9519 will ring Steve directly to his mobile. You can text him too if you want. He’d love to hear from you at 3 am. 😐

Our mission

Mission is to reward gamers’ hard work, strategy, time, and money spent earning video game points in the past and future. Video game points will finally have monetary value from now on. Try the Digscounter demo.

Screen shot of the Digscounter MVP.

Road map

5 Year Plan

Year 1: Launch Digscoin Cryptocurrency Worldwide; Launch Digscount.com Marketplace in North America; 50 Merchant Partners; 100 Game Partners; 50,000 active and loyal Users; Launch & Maintain Gnarly Kart video game; Digscount Media Inc. valuation = $25,000,000

Year 2: Maintain & Update Digscoin; Expand Digscount.com in North America; 500 Merchant Partners; 1,000 Game Partners; 500,000 Users; Maintain & Update Gnarly Kart; Acquire 2nd studio game; Close Round 2 funding; Digscount Media Inc. valuation = $100,000,000

Year 3: Maintain & Update Digscoin; Expand Digscount.com to Europe; 2,500 Merchant Partners; 5,000 Game Partners; 2,500,000 Users; Maintain & Update Gnarly Kart; Acquire 5th studio game; Possible acquisition of one or more of our games, the Game Division or Digscount Media Inc. Valuation = $250,000,000

Year 4: Maintain & Update Digscoin; Expand Digscount.com to Latin America; 10,000 Merchant Partners; 20,000 Game Partners; 15,000,000 Users; Maintain & Update Gnarly Kart; Acquire 10th studio game; Close Round 3 funding (if necessary); Possible acquisition of one or more of our games, Game Division or Digscount Media Inc. Valuation = $500,000,000

Year 5: Maintain & Update Digscoin; Expand Digscount.com Worldwide; Possible acquisition or IPO of Digscount Media Inc. Valuation = $1,000,000,000

Road map of Garth’s Gnarly Kart prototype track.

A resilient story

Early 2014 Digscount began when Steve Lyons, was listening to an affiliate marketing podcast about the state of advertising online. The podcast’s theme was telling affiliate marketers that they need to start getting more creative with online ads because users were angry from being bombarded with flashing banner ads, pop up viruses, hidden close X button, and other annoying, forced advertising. Users and visitors to websites, apps, and games started fighting back using adblock, or even worse – deleting their accounts or bouncing off the platform to never return. The discussion on the podcast then led to the host saying that perhaps affiliate marketers should start thinking about building mobile games to make commissions, not websites. So, Steve began thinking from different angles, and quickly got the idea of having no ad banners at all in a game, but a user rewarded mobile coupon game that doesn’t feel like advertising at all. Users could try to find coupons they want. Steve thought more, what if people dig for a discount? If so, that means, every dig counts for a discount. Dig counts, Digs-count. Digscount! Basically, Digscount was originally a “digging for coupons” game with an attached marketplace concept.

Steve’s original Digscount game notes in word doc.

Feb 2014 — Steve bought the digscount.com domain name. First step toward bringing the idea to life.

2014 — Steve quietly started searching for a tech co-founder. Talked to friends and began going to tech meetups.

Feb 2015 — Let the domain expire on purpose. Momentum stalled as the search for a co-founder dragged on.

June 2015 — Bought the digscount.com domain again, this time with a coupon code. Still chasing the original vision.

September 2016 — Steve went all in pursue of a Billion dollar business. He shut down his consulting business and tied his boating education website to the dock. Put the all fun on hold. Was the real start of losing many friends. Purposely put potential great income and opportunities aside. He started working for sweat. Going to dozens of Vancouver tech networking events, meetups, and designed ads in search for co-founder.

Steve’s original ad for a Digscount co-founder posted throughout Vancouver.

Sept 2016 — Hired a video game programmer as co-founder. Fired few months later before the 6-month vesting mark.

Feb 2017 — Steve brought on CBO Rob and Aly as CFO. Then came a game designer and a social media kid.

2017 — Steve had a team of 5 shareholding partners. Tried raising funding for the Digscount game from local venture investors. Got the same response across the board: too early, need more traction.

April 2017 — Entered the Digscount game BCIC New Ventures competition. Made it to the 3rd finalist round, but didn’t make the cut. Not good enough—yet.

Dec 2017 — Hired a new video game programmer. Fired soon after—pretty much stole our money.

Jan 2018 — Hired another video game programmer. First playable demo built.

Our first Digscount game demo.

2018 — Pushed hard on fundraising. Entered more tech competitions, applied for incubators, federal grants, and business loans. All denied—same reason every time: not enough traction.

Early 2018 — The idea for shopping buggy game began when Steve looked out his Mount Pleasant apartment window in Vancouver and saw a person riding a shopping cart down Main Street.

Steve’s apartment/Digscount’s office on Main and 3rd in Vancouver, BC.

2019 — Approached angel investors for Digscount. Same story: “Need more traction.”

May 2019 — Digscount Media Inc. was incorporated in the Province of British Columbia, aiming to secure funding easier through the Government’s of British Columbia and Canada.

Digscount Media Inc. was incorporated in BC on May 22, 2019

July 2019 — Hired a CTO to build everything. Fired before vesting up.

Sept 2019 — Hired Garth our Chief Creative Officer to help refine the game’s visual direction and overall aesthetic.

November 2019 — Entered the Creative BC competition with the game. Unfortunately, it wasn’t good enough to move forward.

Late 2019 — Built a mall game demo, continuing to experiment, refine, and push the concept forward. Steve shared the shopping cart game idea with a new partner, Garth, who laughed and sent a link to a documentary of shopping cart racers in North Vancouver. The company quickly dove into research, and with Garth’s experience in racing games, he gave the green light. Gnarly Kart name was born, and the company decided to pivot creating a Game Division and keeping Digscount Marketplace separate.

December 2019 — Secured Digscount Media Inc. Investor from a BC Entrepreneur Program. Initially investor said yes, but shockingly after a year of working together they withdrew provincial application.

Early 2020 — As COVID-19 hit, the company kept pushing forward. Continued fundraising, put together new plans and ideas, conducted research, strengthened key partnerships, and recruited new partners.

Oct 2020 — Formed an agreement with a local Vancouver game/software development company to help build the Digscount marketplace and games.

January 2021 — A local Vancouver venture capital firm responded. Signed an agreement for Canada Media Fund consulting services to support the next phase.

July 2021 — Submitted Digscount Canada Media Fund Conceptualization application. Rejected— government considered it too much of a marketplace, which were not eligible under the program.

Oct 2021 — Submitted a Gnarly Kart game Canada Media Fund Conceptualization application. Approved for a $20K taxpayer-funded loan.

Jan 2022 — Kicked off our Gnarly Kart Canada Media Fund Conceptualization project. 

Gnarly Kart original concept characters drawn by Garth.

Summer 2022 — Steve was accepted into Founder University’s LAUNCH competition. Made it through, but didn’t secure funding for Digscount marketplace.

December 2022 — Steve gets a dead-end job to survive. Becomes a recycling truck driver. At the same time learns the ins and outs of the recycling depot/industry—for Gnarly Kart game.

Lets’ get some more Gnarly Kart points!

April 2023 — Entered Digscount marketplace in the BCIC New Ventures competition. Made it to the 3rd round, but still not good enough.

May 2023 — Completed Gnarly Kart Canada Media Fund Conceptualization project. Fired the development company afterward due to excessive delays and setbacks.

Summer 2023 — Anticipating government prototype funding, company hires another local Vancouver game development company to help fill key roles and build the Gnarly Kart game prototype.

Nov 2023 — Brought on Al our Senior Advisor/Designer and Igor new CTO to strengthen the team and push development forward.

September 2023 — Local Vancouver Venture Capital advisor ghosted us after agreeing to help. Took our CMF Prototyping consulting fee and vanished. Straight-up theft. Shameful.

January 2024 Submitted Gnarly Kart’s Canada Media Fund Prototyping Application. Federal government rejected $250K funding —not enough points.

July 2024 — Applied to the Canada Media Fund for Gnarly Kart prototyping one last time. Rejected again for the $250K—still not good enough. Final shot, shut down federal government.

Summer 2024 — Pitched Gnarly Kart to game focused investors worldwide. Same result across the board—no traction, no funding.

Late 2024 — Steve has talks with the team about “last gasp”.

January 2025 — The company pivots Digscount’s Marketplace from an in-house points Digscoin into a cryptocurrency Digscoin.

April 2025 — Digscount/Digscoin build in public campaign – Launched.

Currently Raising a seed round for Digscount Media Inc. Targeting crypto-game focused investors. Grinding forward. #needseed

Steve desperately begging on the streets of Vancouver.
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